Selling Your Catalog: Prepare for the End Game

Financial, Intellectual and Emotional End Games

For most catalog owners, the end game is defined by financial objectives. The best end game is the one producing the greatest possible amount of wealth and the most favorable tax benefits.

Other owners are more concerned with the preservation of what they’ve built and its ongoing intellectual existence. Yet others are emotionally invested in their companies and primarily concerned with the culture and continuation of what they’ve created and built.