Selling Science on the Web

“Throughout 1997 and 1998, despite increasing the number of catalogs we mail, our daily Web visits began to exceed our daily number of inbound calls for the first time,” says Moltz.

“The importance of this trend was easy to miss. While inbound calls are clearly correlated to the number of catalogs mailed, the Web traffic was growing at double-digit monthly rates as we gave increasing options to our visitors,” he says. Despite the success of the Web, SciTech isn’t planning to reduce or increase the number of catalogs it mails.