Selling Science on the Web

Transferring a Portion of Its Business from Print to the Web

When SciTech got its feet wet in the catalog business, it had one big catalog featuring a cross-section of technical products from software for scientists to computing tools for engineers. As its customer base grew, it decided to address its major customer markets individually. Thus, three separate catalogs targeting the science, engineering and academic communities were born. SciTech now mails millions of copies of its different catalog titles per year.