Selling Science on the Web

Fulfilling Orders Off the Web

Originally, SciTech’s Web orders were handled manually. “We basically printed out orders placed online and then re-keyed them,” Moltz admits.

SciTech had been using MACS (Mail Order and Cataloging System) from Smith-Gardner for its catalog fulfillment since April 1998. In December 1998, it upgraded to the WebOrder module, allowing for back-end integration, which in turn enables customers to see if their orders have shipped. SciTech now uses e-mail to follow up on its orders. MACS allows for this. SciTech is also using outbound e-mail campaigns to increase the contacts with prospects and offer products based on their profiles.