Selling Science on the Web

SciTech International, an early Internet convert, now has fully integrated e-commerce

Since SciTech International’s software products are aimed at the scientific, engineering and technical end-user from Boeing to the National Institutes of Health, it was a natural for the company to be an early convert to selling on the Web. “It was a natural fit since our target customers—scientists and engineers—were the first users of the Internet for research,” says Barry Moltz, president of the 6-year-old firm which sells software and other technical computing tools. Moltz, a former IBM employee who co-founded the Chicago-based company in 1993 with another former IBMer, explains that traffic and sales from the site have steadily grown due to the fact that the firm’s customers, long accustomed to surfing the Web, made the transition to e-commerce more quickly and more easily than some other types of online shoppers.