Selling ‘Scary’ Before ‘Merry’

One strategy for gauging inventory needs is to assess how various media pushes will affect demand. For example, how television ads, Facebook promotions and billboards impact demand for a specific product, all the way down to the store/SKU level.

Retail predictive analytics incorporate demand forecasts, replenishment, current inventory levels, promotional media types, price optimization and product cannibalization to improve return on investment during promotions.