Selling ‘Scary’ Before ‘Merry’

The problem is retailers often don't effectively coordinate pricing and promotions with ordering and replenishment. Without an integrated solution, they miscalculate the optimal quantity of products to send to each store in anticipation of a promotion.

As a result, retailers must sell at a markdown inventory they could have easily sold at full price, depleting inventory more quickly than necessary and creating an out-of-stock scenario when there's still demand. The consequences are lost profits and unhappy customers.