E-commerce: Unconquered Territories
Selling b-to-b products online takes on an individualized feel as catalogers automate everything a customer needs
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Dell’s Premier Pages, which target corporate buyers, differ from its public access e-commerce site in several important aspects, including the following:
•customers can browse at their own tailored levels;
• individual access privileges are created for companies;
• there are unique pricing models; and
• controlled product management is determined by each corporate client based on past preferences.
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- Companies:
- Dell Computer Corporation
Katie Haegele
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