E-commerce: Unconquered Territories
Selling b-to-b products online takes on an individualized feel as catalogers automate everything a customer needs
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Previously, companies would enter the request on their own system and then into Dell’s extranet.
“With integration, you just [enter the data] once. Punch ‘purchase order approved.’ And your request is transferred to us electronically. It’s a clear win-win,” says Fountain.
In all, 70 percent of Dell’s Fortune 3,500 customers are expecting systems that can be integrated within the next two years.
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- Dell Computer Corporation
Katie Haegele
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