E-commerce: Unconquered Territories
Selling b-to-b products online takes on an individualized feel as catalogers automate everything a customer needs
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The world’s leading direct computer systems company couldn’t lose face on technology. Indeed, paperless ordering is Dell’s customer relationship management calling card.
Case in point: Litton PRC, a global systems integrator, was using a traditional paper procurement system in which all domestic and international purchase requisitions went through its main headquarters in Virginia.
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- Companies:
- Dell Computer Corporation
Katie Haegele
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