E-commerce: Unconquered Territories
Selling b-to-b products online takes on an individualized feel as catalogers automate everything a customer needs
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After faltering at the starting block, online procurement might have found the magic combination to finally make businesses sit up and notice: indirect buying.
And PC giant Dell Computer is leading the pack.
Businesses have resisted online buying services until indirect e-procurement arrived on the scene mostly because open buying was slow and perceived as less-than-secure.
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- Companies:
- Dell Computer Corporation
Katie Haegele
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