Selling Sports Equipment

While shoppers are brand loyal, they might prefer one brand of shoes and another manufacturer’s shorts. To increase profitability, Monsterskate carries a large number of vendors. Monsterskate’s debut catalog was unusual because it was laid out by product type. A logo accompanies each product for branding purposes and for ease of locating a specific vendor. The frenzy of the product-logo layout results in an extremely busy page. For its second catalog, Donley is considering moving Monsterskate to a more traditional brand layout approach.