Selling Sports Equipment

“If we do use some photo next to a product, we keep it general, not brand specific,” says Donley. “We try to use sponsored riders next to their product. We try and brand the catalog as much as we can for our vendors.”

Most often, skate catalogs are divided by brand rather than product categories. Merchandisers heavily promote their brands to create a loyal following. It has worked. Shoppers typically prefer one brand over another, and catalogers find it beneficial to spotlight vendors rather than products.