Selling Sports Equipment

Skateboarding is a heavily vendor/merchandiser driven sport. Skateboarders are frequently sponsored by manufacturers and are only allowed to wear sponsored apparel, skate on certain wheels and use particular “decks” (the boards themselves). This makes selling skating apparel, accessories and equipment via catalog a layout nightmare. The challenge to the cataloger is where to put logos and how to arrange products, either by category or by manufacturer. A considerable problem arises when using a photo of a sponsored skater; it attracts readers, but must be carefully located.