Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

“Being a startup with limited marketing funds, we wanted to parlay our strength in editorial to leverage sales, to extend shelf life and create word-of-mouth buzz,” says Donley.

Merchandise Maneuvers

Skateboarding is an unusual merchandise sector. Afficionados have a language and look all their own. While skateboarders may look slovenly to most of us, they are actually wearing high-end, expensive clothing.