Selling Sports Equipment
Selling action sports equipment and accessories is an “extreme” challenge
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Unlike its unabashed Web site, the catalog must walk a fine line. To maintain its shelf life, the catalog has to have edgy and comedic copy that skaters show their friends, along with feature articles that shoppers want to keep. But it cannot afford to offend parents who pick it up and may want to shop for gifts.
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Melissa Sepos
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