Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

Monsterskate launched its Web site in early 2000 and put out its first catalog near the end of that year. At only 50 pages in a 4˝x8˝ format, the catalog is a mere shadow of the Monsterskate.com Web site in offerings and mission.

While the Web sites have proved successful at attracting attention, they don’t have the pull of direct mail. Catalogs enable Monsterskate to do two very important things: prospect and reach parents. Since the company’s clientele is on the rather young side, reaching parents or even grandparents is imperative, as is attracting new customers.