Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

Monsterskate is the sister publication of Swell.com and Crossrocket.com, which serve surfing and snowboarding customers, respectively. Swell.com is the company’s flagship publication.

“Swell.com started in January 2000 as an Internet e-zine, but commerce has always been a part of the equation and revenue structure,” says Catalog Manager Kevin Donley. “Basically, the premise is to take the wealth of knowledge that we have in terms of media and parlay it into an Internet commerce component and print catalog.”