Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

The catalog also has a four-page insert on ordering. It covers everything from how to order, sizes, colors, safety, liability releases to what constitutes a returnable product:

The main reason boards break or crack is improper technique and/or foot placement when attempting jumps. If you bust your board trying to nail a switch krooked grind down a 12 stair rail, do NOT send it back to us looking for a free replacement...It’s not our fault you didn’t land on your bolts...