Selling Sports Equipment
Selling action sports equipment and accessories is an “extreme” challenge
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Donley says he is considering moving to a larger page size for the second issue. He initially chose the smaller size because it was being tested by other skate catalogs.
“The larger format will better utilize editorial. I am thinking of a wider and longer format. The larger surface area will give customers larger product photos and action photos and more editorial content,” he says.
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Melissa Sepos
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