Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

Done in a vivid orange theme, the catalog’s pages hang together. Page borders are bright and active. Product shots are shown from multiple angles (e.g., shoes are shown top, side and bottom) against a naked background or solid colors to make the smaller products, such as wheels, pop. While the catalog is busy, selling up to 15 products per page, it appeals to its median age group.