Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

Creative

The catalog creative is the result of two constraints: the Web site’s available media and the merchandise’s branding. Maintaining Monsterskate’s image is very important since there is so much back-and-forth between the online and print editions. The catalog reflects the Web site: chaotic, energetic and chock-full. All editorial, photography and product shots are literally plucked from the Web site.