Selling action sports equipment and accessories is an “extreme” challenge

By Melissa Sepos

When teenage slackers want to get hooked up with the “dopest” gear, they have quite a selection of catalogs from which to choose.

One newcomer is attracting attention. Monsterskate.com is created with flippant copy, detailed product specifications and hundreds of branded skating products. The mission of Monsterskate.com is to produce stellar Web site editorial, photography and entertainment that is leveraged to create a direct mail piece that has long shelf life and the ability to sell.