Selling in 75 Words or Less

In just 55 words, the product's features and benefits have been identified. The listed features of the stapler are that it holds 35 staples, is sterile and is $19.99. Meanwhile, the benefits to the consumer include the following:

• shorter surgery time;
• professional results;
• alternative to stitches;
• holds 35 staples;
• compact for comfortable use;
• ease of control;
• sterile; and
• is affordable at $19.99.

Besides inserting a quality product image into your online store, don't forget that a few choice words can drive sales.