Selling in 75 Words or Less

• Will this product make life easier or provide a convenience?
• Does the product solve a problem?
• Will the product save time or money?
• Does this product alleviate a fear?
• Does the product flatter?
• Is the product exclusive?

Here's an example of a sales-driven product description for a not-so-glamorous product. The description is written in a casual and engaging tone, while features are listed and the desire to purchase the item is created.