Selling in 75 Words or Less
Identifying Features
First, what exactly is a product feature? Features provide the description and specifications of an item. You can often find a product’s features in the instructions or user guide that come with the product. Some examples of typical features are as follows:
- product material (stainless steel, cotton, plastic);
- product function (tells time, toasts bread, slices meat);
- size and dimension;
- colors available;
- number of pieces; and
- price.
Calling Out Benefits
Next, look at the second component of a product description — the benefits. Incorporating benefits into your copy descriptions promotes the desire to purchase. Benefits appeal to consumers and fulfill a need. They tell consumers what they stand to gain by purchasing your product. Benefits answer questions such as the following:
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