Selling in 75 Words or Less

What you need is a sales-driven product description, and you don’t have to be long winded about it! In fact, you should be able to sell that new product in 75 words or less. If you or someone on your team can write in a conversational tone, give consumers the features of the product, and list one or two benefits of how the product will enhance consumers’ lives, you're way ahead of the competition.