Selecting the Right Web Order Software (956 words)

Beyond the transaction/financial side of integration is the marketing aspect of doing business. According to Barry, the best solution is one master database through which all transaction, financial and customer information flows.

Barry adds that when you look, in general, at where marketing resources are allocated, it's to customer analysis. B-to-b companies, specifically, slice and dice business data to get a higher average order per sale, better site penetration, etc., which means a single source for all data.