Selecting the Right Web Order Software (956 words)

1. "Sneaker-net": manually re-keying Web orders into the main business system.

2. File transfer between Web and business

systems.

3. Full file integration.

The third level is the vaunted goal, Barry says, but it can be costly to attain.

Selection of your Web order software is hugely dependent on making sure the solution can be integrated with your back-end system and how you plan to process orders, no matter what channel they come from.