Check it Out: Seeing is Believing ... With Visual Search

Increased Engagement Yields Increased Revenues
The primary benefit of visual search for retailers is that it increases consumer engagement (i.e., time spent on-site), which ultimately leads to higher conversion rates and higher revenues.

Art.com has seen Picitup’s technology help with the conversion rates for its long-tail keyword terms, especially those emerging artists that may not be as well known yet. It’s also getting a lot of positive feedback on its Facebook page — its number of “Likes” have increased — since launching visual search.