Check it Out: Seeing is Believing ... With Visual Search

Prior to the addition of visual search to its site, Art.com visitors were forced to search via taxonomy and tags. While the retailer has a very powerful taxonomy engine — the multitude of categories and tags associated with its inventory of more than a million products is evidence of that — it was still limited by the fact that it could only return the products that were searched for. Art.com’s visitors needed to be able to discover pieces of art they may not have thought they were looking for.