Check it Out: Seeing is Believing ... With Visual Search

Frustrated at getting blank results pages from product keyword searches on retailers’ websites? Think it would be easier to pick out what you’re looking for from a lineup of images rather than describing it via text. Well, it appears you’re in luck.

Picitup, a developer and provider of computer vision solutions, launched PicCommerce, a suite that adds visual shopping functionality to websites, in early September. The technology indexes and interprets images similar to the way Google indexes and interprets text. PicCommerce’s cloud-based technology consists of three products: PicColor, which enables consumers to shop by product color; PicSimilar, a product recommendation engine based on visual similarity; and PicCliq, a shop-by-photo engine for mobile apps.