Secure & Retain High-quality E-mail Lists

When compiling your e-mail list, follow the double opt-in procedure. This allows for a “remove” function whereby an individual who got your e-mail can elect to have his or her name removed from future offers. Many marketers ask individuals to send removal requests to an e-mail address that reads, for example, “mailto: remove@abccompany.com.” In conjunction with this step, try to capture every bounce-back, which are e-mails returned to the sender as Mailer Daemons because for some reason they couldn’t be delivered.