Secure & Retain High-quality E-mail Lists

Use catalog tip-ins. Tip into your next catalog a perforated, postage-paid, business reply card for customers to insert their e-mail addresses. Again, there must be a benefit to the customer, so make a special offer or discount to entice them to give you the data.

Try direct mail. Send a direct mail piece that incorporates a discount coupon or other offer that can be combined with your request for e-mail addresses.