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Ask with every order. Your customer service reps can ask for or confirm e-mail addresses with every order. Some catalogers e-mail order confirmations, thus giving customers an immediate benefit for giving their e-mail addresses.
Perform telephone campaigns. Have your reps call customers to request and/or ensure they have customers’ correct e-mail addresses. Your reps simply can say, “May I take/confirm an e-mail address for our files, so we can send to you/continue sending to you special offers and alerts?”
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- Companies:
- 21st Century Marketing
Claire Carpenter
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