Secure & Retain High-quality E-mail Lists

If you don’t currently have a customer e-mail housefile, the first step is, of course, to create one by capturing your current customers’ e-mail addresses. Before you begin, however, be aware that recent studies have shown that today’s spam-weary customers want some benefit (e.g., discount coupons, special e-mail-only offers) for handing over their e-mail addresses. Following are some strategies for collecting e-mail addresses in ways that are unlikely to offend your valued customers: