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And with more responsible marketers harvesting their customers’ and prospects’ e-mail addresses via acceptable guidelines, e-mail lists are becoming greater in number and higher in quality. In fact, it’s estimated there are more than 1,000 business-to-business and 2,000 business-to-consumer e-mail lists now available. You can select from e-mail lists generated from sources such as brick-and-mortar establishments, consumer product companies, high-tech b-to-b companies and publications.
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- 21st Century Marketing
Claire Carpenter
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