Secure & Retain High-quality E-mail Lists

Conclusion

The DMA study noted above also found that 63 percent of marketers said e-mail was their most effective customer-retention tool. And 37 percent said e-mail marketing was an effective customer-acquisition tool. Couple that with the fact that e-mail list owners, who previously were fairly rigid about terms and pricing for use of their lists, have since become more flexible. These factors should serve as an incentive to catalogers to start testing and using e-mail lists as an integral element in marketing campaigns.