Secure & Retain High-quality E-mail Lists

Double opt-in. Ask not only if the customer wants to get future e-mails for special offers from you, but also from any third-party to whom you market your e-mail list. Regardless of how the customer responds (i.e., “I just want to receive your offers,” or “Yes, you can provide my e-mail address to other marketers with products/services that may be of interest to me”), send a confirmation e-mail that thanks the customer for responding. In the case of those customers who give permission for third-party solicitations, ask them in which product/service categories they’d like to get future offers.