On the Web: Secrets of Profitable Navigation Exposed
They can't buy it if they can't find it
11. Shop by Brand is a way for small retailers to use a vendor's brand equity. OfficeMax underplays this a bit, because it has a strong brand of its own.
Other Pages
Only about 40 percent to 45 percent of shoppers begin navigating at the homepage. Links from search, email, affiliates and comparative shopping engines usually land shoppers on internal pages, which offer other opportunities for shopper-friendly navigation, including the following:
- Companies:
- DMinSite
- OfficeMax Incorporated
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