On the Web: Secrets of Profitable Navigation Exposed
They can't buy it if they can't find it
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8. Seasonal Specials or Popular Categories are the equivalent of the seasonal or specials' aisles in retail stores.
9. A Popular Products section provides pictures of best-selling products that can act as a visual navigation cue to draw shoppers into a site.
10. Find a Store gives shoppers the ability to locate a storefront location for merchandise pickups or to purchase from local ads. OfficeMax also uses this space for immediate navigation to special program offers.
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- Companies:
- DMinSite
- OfficeMax Incorporated
Larry Kavanagh
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