On the Web: Secrets of Profitable Navigation Exposed

6. Rotating Banners provide an area to feature store specials, displaying them like an electronic billboard. It's a very effective use of space on the homepage and provides some useful motion.

7. The Big Deal is another way to capture shoppers before they leave the site. Place a popular item at a great price in the upper right corner, which, again, is the last place an eye moves to before leaving the page.