On the Web: Secrets of Profitable Navigation Exposed

So let's look at all the options OfficeMax gives shoppers on its homepage (pictured). It does a great job offering many different ways to enter the site without cluttering the homepage.

1. Order by Number is ideal for shoppers who already know the product numbers of the items they're looking for and want to order quickly. It's also useful for customers who place frequent orders for consumable products, like office supplies, as well as mail order catalog orders.