On the Web: Secrets of Profitable Navigation Exposed
They can't buy it if they can't find it
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For successful navigation to lead to higher conversion rates, you must provide shoppers several different ways to shop your site. It's a paradigm shift for merchandisers accustomed to organizing a store or catalog by the type of product, which is the kind of one-dimensional navigation that will hinder your success online.
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- Companies:
- DMinSite
- OfficeMax Incorporated
Larry Kavanagh
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