Secrets to Get Your Marketing Materials Read: 10 Tips for Compelling Copy
By
Ford Saeks
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2. Make resistance futile. Spice up your copy with vivid “word pictures” that define problems and offer solutions. People don’t buy products, they buy solutions.
3. Write for every reader. There are two types of prospects — those who read every word, complete readers, and those who just scan for important points, or “scanners.” Write for both, alternating short and long paragraphs with summary headings and bullet lists.
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