Seasonal Planning: Three Tips to Survive and Profit From the Holiday Season

3. Use e-mail or direct mail campaigns to encourage early orders. Use demographic and order history information from your database to choose featured holiday gifts and create targeted mailing lists. Encouraging customers to order early can help avoid last minute shopping pitfalls like shipping delays, back-ordered items and longer wait times in the contact center. Getting ahead of the game can save you money in lost sales and even keep your seasonal hire costs in line.