Check it Out: Sears Uses Crowdsourcing for Tech Innovation

Not only did Sears manage to find a unique and effective way to drive engagement with its brand, but it was able to capture intelligence that it can leverage to better market to customers and prospects, with the ultimate goal being to increase sales. Brands tend to be so focused on looking in-house for innovative ideas and thinkers that they fail to tap into the greatest resource they have — their customers.