Check it Out: Sears Uses Crowdsourcing for Tech Innovation

Each team presented their app solution to a panel of nine judges, which included Sears Holdings’ CIO of online business, its divisional vice president and its general manager, the senior vice president of emerging media at Universal McCann Worldwide, and the startup liaison officer for Rackspace. Judges evaluated the apps based on four criteria: use of Sears’ APIs, ability to drive traffic to a mobile site, ability to drive traffic to a brick-and-mortar store, and the user experience.