Check it Out: Sears and Skype Team Up 
in the Dressing Room

Take my example from above. All I'd have to do is let my former roommate know I was headed to Sears, at which point she could log onto Skype. I could try on the fabulous bridesmaid dress she picked out for me, then we could discuss the dress, shoes and accessories via Skype directly from the store — on top of gossiping and telling jokes in the meantime. I wouldn't have to buy the dress, take it home, bring out my laptop and log onto Skype to show her how the dress looks and fits. I wouldn't have to fuss with taking pictures of myself in the dress and emailing them to her. And if the dress didn't fit, or if my roommate didn't like one detail, I wouldn't have to haul it back to the store and repeat the process all over again.