Check it Out: Sears and Skype Team Up 
in the Dressing Room

Why? Because Sears Canada has introduced Skype technology into 10 of its stores directly outside the fitting rooms. The initiative is aimed at better serving a younger consumer demographic, similar to retailer Tobi's platform on Facebook.

There teens share snapshots of themselves in a Tobi outfit via the social media site, then get feedback from their friends. This Sears/Skype partnership promises to deliver quicker and, most likely, more efficient results.